“Take the high road. It’s less crowded and has the best views.” A wise woman that I admire says this often. To me this statement means to always lead with value. To always follow your moral compass. It may be lonelier, it may be harder, but it will always be worth it.
Today has been an interesting day in the direct sales world. One brand is in transition (some would call this brand my competition) and another brand is making an attempt to extend a hand to those consultants that are unsure about the transition. This type of thing doesn’t happen a lot, so when it does, the direct sales world goes a little crazy trying to figure out what to do, how to handle it, and so forth.
Being in limbo sucks.
The consultants of the brand in transition have had a rough few weeks during this transition and yesterday they thought that it was finally starting to settle and they would be able to focus on going forward. Then today, brand #2, tried to show they support those consultants with an offer, but due to how some have handled sharing the offer, brand #2’s message is feeling spammy, yucky, and less than what anyone wants.
If you know me at all, then you know that all I have wanted to do the last few weeks is reach out to anyone I have ever even gotten to know a little bit and offer them a hug once I learned about the crazy that was going on. However, I have been so hesitant to do so because I never wanted them to think I was doing it in any way that was less than genuine and authentic. I did reach out to a few just to see how they were doing and hoped that the others I knew had close friends they were relying on for support. Oh, and p.s. I am a consultant for brand #2.
Integrity starts with me.
Then today happened. I have chosen to take that high road that I mentioned above and lead from a place of abundance. I am supporting my direct sales sisters that come to me. I am supporting them the best I can in Suitelandia. I am supporting my team by leading by example. I am not reaching out to any of my friends to tell them about an “amazing” deal because it feels icky to me. In attraction marketing, leading from the front, coming from a place of abundance, and sharing value is what it’s all about. To me, it also means that being in integrity starts with me. It may be harder, it may be frustrating, but at the end of the day, I know I have done my part. Staying in my own lane and helping those around me is what I do best.
Want to learn more about attraction marketing? Sassy Suite’s Attraction Marketing video course is a great place to start. Want even more in depth training? Come join us over in Suite SassyPants. There are daily live tips, mindset challenges, and an amazing community of direct sellers working to do it better.